Vuitton’s New Sparkle, Tommy and DJ Khaled, JW Anderson at Nordstrom

PRECIOUS TRACES: There’s extra sparkle to the latest LV Diamonds fine jewelry collection introduced this week by Louis Vuitton in Paris: digital certificates that trace stones from mine to finger. Backed by the Aura Consortium Blockchain, the certificates, which are only available for central stones for now, contain information on every step the diamond has … Read more

BamBam Joins Vuitton, National Geographic on the Runway, Boss Goes Big

BAMMIE TIME: Louis Vuitton has appointed K-pop star BamBam its latest brand ambassador. The Thai-born rapper and singer joins fellow Got7 member Jackson Wang among the French luxury brand’s faces. BamBam kicked off his first solo world tour in Asia last year and is due to begin the South American and European legs at the … Read more

Louis Vuitton Names K-pop Star BamBam Brand Ambassador

BAMMIE TIME: Louis Vuitton has appointed K-pop star BamBam its latest brand ambassador. The Thai-born rapper and singer joins fellow Got7 member Jackson Wang among the French luxury brand’s faces. BamBam kicked off his first solo world tour in Asia last year and is due to begin the South American and European legs at the … Read more

Louis Vuitton Names Saoirse Ronan New House Ambassador

FRESH FACE: Louis Vuitton has named actress Saoirse Ronan as its latest ambassador, the house revealed on Tuesday. The brand has been cultivating links with the American-Irish actress in recent months. Last December, she was a guest of the brand’s artistic director of women’s collections Nicolas Ghesquière at the Academy Museum Gala in Los Angeles, … Read more

Vuitton Taps Saoirse Ronan, Hamlin’s Givenchy Turn, Etro’s AI Ads

FRESH FACE: Louis Vuitton has named actress Saoirse Ronan as its latest ambassador, the house revealed on Tuesday. The brand has been cultivating links with the American-Irish actress in recent months. Last December, she was a guest of the brand’s artistic director of women’s collections Nicolas Ghesquière at the Academy Museum Gala in Los Angeles, … Read more

Louis Vuitton Will Launch ‘A Perfume Atlas’

FRAGRANT GLOBE-TROTTING: Louis Vuitton master perfumer Jacques Cavallier-Belletrud sat signing books Wednesday evening at the luxury brand’s Saint-Germain-des-Prés boutique in Paris. No matter how many times he put pen to paper, the line of journalists before him kept growing longer, as they chatted together and sipped Champagne. The 380-page tome, entitled “A Perfume Atlas,” describes perfume plants, such as key lime, vetiver and … Read more

Riize, Bradley Cooper Attend Pharrell’s Wild West Louis Vuitton Show – WWD

PARIS – It was the Wild West at the Louis Vuitton show, to kick off men’s fashion week. Never mind the set design, straight out of Disney’s Frontierland, or the clothes, which were a hot take on everything this side of “Yellowstone.” But it was also the absolute gold rush of Pharrell Williams luring guests … Read more

Pharrell Williams Offers an Inclusive Wild Wild West at Louis Vuitton – WWD

For most people today, travel is a luxury. For the original cowboys of the American West, it was a necessity. Pharrell Williams explored the crossroads between the two with his third menswear collection for Louis Vuitton, which riffed on upscale takes on workwear staples, including a collaboration with Timberland that he teased over the weekend … Read more

New Style Stars and Power Couples at the Golden Globes – WWD

On Sunday, Hollywood returned to the red carpet at the 2024 Golden Globes in fashion that will set the trends for awards season, worn by a fresh crop of up-and-coming stars and new power couples to watch all the way through the Oscars in March. The WWD Style Awards singled out “Killers of the Flower … Read more

Brands Think Beyond Traditions for Year of the Dragon Campaigns – WWD

For the Year of the Dragon — the only imaginary animal in the 12 Chinese zodiac signs, as well as one of the most auspicious creatures — luxury and fashion brands let their imagination roam free with holiday collections that reflect brand value and showcase localization know-how. “From the consumer’s point of view, Chinese New … Read more