With a lift from denim and casual styles, Hugo Boss reported sales in the first quarter grew 6 percent, in currency-adjusted terms, to 1.01 billion euros. “I am pleased that we delivered further sales and earnings improvements,” the company’s chief executive officer Daniel Grieder said in a statement. Boss, the more formal offering that has … Read more
LONDON — It’s a tradition and somewhat protocol for exhibition press briefings to be held at the museum they’re being shown at, but not for Naomi Campbell. The British supermodel summoned the Victoria and Albert Museum, where her exhibition “Naomi” will run from June 22 to April 6, 2025, to the Dorchester hotel along with … Read more
LONDON — Boss is racking up quite a tennis team with its portfolio of ambassadors, includiing Matteo Berrettini, Noma Noha Akugue, Ella Seidel and now Taylor Fritz. The American tennis player is currently number 12 in the ATP ranking and is one of the stars of Netflix’s sports documentary “Break Point,” following the lives of … Read more
Hugo, the popular younger-skewed brand from Hugo Boss, has tapped an eclectic group of creatives for its summer campaign. The cast includes Reezy, a German rapper; Jasmine Jobson, a British actress; Teezo Touchdown, an American rapper and singer; Rikimaru, a Japanese singer and dancer; Cara Taylor, an American fashion model, and Vinnie Hacker, an Internet … Read more
Hugo Boss has found its female muse as it works to extend its reach with women. The German fashion brand is partnering with supermodel and entrepreneur Naomi Campbell on a special capsule collection launching Thursday targeted to a contemporary, sophisticated traveler. Called Naomi x Boss, the 44-piece line features essentials in modern silhouettes with the … Read more
BAMMIE TIME: Louis Vuitton has appointed K-pop star BamBam its latest brand ambassador. The Thai-born rapper and singer joins fellow Got7 member Jackson Wang among the French luxury brand’s faces. BamBam kicked off his first solo world tour in Asia last year and is due to begin the South American and European legs at the … Read more
GO BIG OR GO HOME: The German fashion label Boss on Wednesday will project a 10-meter hologram of supermodel Gisele Bündchen and South Korean star Lee Min-Ho in front of London’s Tower Bridge to celebrate the launch of the brand’s spring 2024 campaign. “Innovation has a prominent role in our strategy to achieve consumer impact … Read more
Boss is expanding its relationship with the National Football League and has launched its first Super Bowl capsule. A year ago Boss and the sports league teamed on a lifestyle collection for men and women and there were two drops featuring 22 teams in each. The new Super Bowl capsule consists of seven gender-neutral styles … Read more
PARIS – Hugo Boss’ turnaround efforts are paying off. The German company said Tuesday that it had achieved its revised turnover target for 2023, with preliminary, non-audited sales for the year coming in at 4.2 billion euros, up 15 percent at reported rates and 18 percent at constant currency, at the top end of its most recent guidance. … Read more
WOWS FOR WHITE: Calvin Klein’s latest underwear campaign featuring actor Jeremy Allen White is a hit. Released on Jan. 4, the campaign generated $12.7 million in media impact value for the brand in less than 48 hours, according to Launchmetrics. The brand, by itself, generated $3 million in MIV, with its top placement being an … Read more
