Sales at Hugo Boss inched up 1 percent on a currency adjusted basis during the third quarter compared to the same period last year to 1.03 billion euros as the macroeconomic environment squeezed its growth. Hugo Boss “achieved solid top-line improvements despite the ongoing weak consumer sentiment,” the company’s chief executive officer Daniel Grieder said … Read more
Hugo Boss is turning to some famous faces to help it share the holiday cheer this season. The apparel brand will feature Brazilian supermodel Gisele Bündchen, legendary British soccer player David Beckham, Nigerian Afrobeats artist Burna Boy and South Korean actor Lee Jong Suk in its 2024 holiday campaign. In still images and videos, each … Read more
MILAN — Runway fireworks are not only fashion-related: The alchemy that brings to life what’s essentially a performance has to do with many elements that contribute to the spectacle, be it a gargantuan production or a demure affair. As Milan Fashion Week is underway, WWD sat down with Etienne Russo, the mastermind behind international creative … Read more
Boss has lined up an all-star cast led by its newest partner, David Beckham, for its fall/winter advertising campaign. In May, the soccer star signed a multiyear global partnership with Hugo Boss to create a collection for the Boss brand starting with the spring ’25 season and to appear in its campaigns. In addition to … Read more
BERLIN – Revenues at German company Hugo Boss fell 1 percent in the second quarter to 1.01 billion euros. With a revamped brand design and major investment into initiatives like a star-studded marketing campaign, Hugo Boss had been doing well up until now. “We boosted brand relevance…winning over consumers from all over the world,” chief … Read more
Having completed its third year, the Miami Grand Prix has finally raced to win at the checkered flag. Since its inception, the first U.S. race on the calendar has continued to find ways to build upon its initial hype. And alongside these improvements for Formula 1 fans and drivers/teams, brands in fashion, beauty and lifestyle … Read more
With a lift from denim and casual styles, Hugo Boss reported sales in the first quarter grew 6 percent, in currency-adjusted terms, to 1.01 billion euros. “I am pleased that we delivered further sales and earnings improvements,” the company’s chief executive officer Daniel Grieder said in a statement. Boss, the more formal offering that has … Read more
LONDON — It’s a tradition and somewhat protocol for exhibition press briefings to be held at the museum they’re being shown at, but not for Naomi Campbell. The British supermodel summoned the Victoria and Albert Museum, where her exhibition “Naomi” will run from June 22 to April 6, 2025, to the Dorchester hotel along with … Read more
LONDON — Boss is racking up quite a tennis team with its portfolio of ambassadors, includiing Matteo Berrettini, Noma Noha Akugue, Ella Seidel and now Taylor Fritz. The American tennis player is currently number 12 in the ATP ranking and is one of the stars of Netflix’s sports documentary “Break Point,” following the lives of … Read more
Hugo, the popular younger-skewed brand from Hugo Boss, has tapped an eclectic group of creatives for its summer campaign. The cast includes Reezy, a German rapper; Jasmine Jobson, a British actress; Teezo Touchdown, an American rapper and singer; Rikimaru, a Japanese singer and dancer; Cara Taylor, an American fashion model, and Vinnie Hacker, an Internet … Read more
