Image: Tag Heuer Everything that was cool in the 1990s has gone through the coolness cycle into dorky, ironically cool, and back to genuinely cool again. Watch enthusiasts and Formula 1 fanatics are falling over themselves to argue about the new collaboration between Tag Heuer watches and streetwear brand Kith, a retro-cool revival of the brand’s … Read more
Tag Heuer Tag Heuer has struck a partnership with fashion-forward golf brand Malbon Golf to make a special edition of its 45mm Connected Calibre E4 smartwatch. It’s not the first time Tag Heuer has produced a special-edition model or even embraced golf in its smartwatches, but this is undoubtedly its brightest limited edition yet — … Read more
FIRST EFFORT: A roster of marquee ambassadors and celebrities or a group of new faces? Gucci can rely on both. After unveiling campaigns for specific product categories with the likes of Billie Eilish, Paul Mescal, Xiao Zhan, Kendall Jenner and Bad Bunny, and most recently, with Ni Ni and Chang Chen, the Florentine house unveiled … Read more
PARIS — LVMH Moët Hennessy Louis Vuitton is doubling down on watchmaking with the appointment of Frédéric Arnault as chief executive officer of LVMH Watches, a newly created role that puts him in charge of the Hublot, Tag Heuer and Zenith brands. Unveiled Friday by the French luxury group as part of a management reshuffle … Read more
