Opinions expressed by Entrepreneur contributors are their own. For brands, the holiday season is more than just a shopping rush. It’s a time to connect with their audience in a way that feels relevant and memorable. And with competition heating up, you need to be creative and think of new ways to stand out and … Read more
Opinions expressed by Entrepreneur contributors are their own. Email is a goldmine for businesses: people who make purchases via email tend to spend up to 138% more than those who don’t. During key shopping days, like Black Friday and Cyber Monday, email campaigns can significantly boost your last-quarter revenue. But sending a few random emails … Read more
Opinions expressed by Entrepreneur contributors are their own. If your emails are getting lots of spam reports, you’ve probably developed the reputation of a spammer. Email service providers (ESPs) may start to filter your emails into spam folders, reducing your engagement metrics. What’s more, coming across as a spam sender can erode the trust your … Read more
Opinions expressed by Entrepreneur contributors are their own. With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That’s right! It’s all thanks to its … Read more
Opinions expressed by Entrepreneur contributors are their own. Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows. How can you create similar results for your business this year? The effectiveness … Read more
Opinions expressed by Entrepreneur contributors are their own. By next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your customers’ attention is only getting harder. Want to stand out and get more clicks? Stop obsessing about your subject lines. Instead, focus on email relevance … Read more
