Silk Fashion Brand Worme Introduces Made to Order

LONDON — In an oversaturated fashion market, smaller brands are repositioning themselves to better suit their customers and to keep their brands alive. Silk fashion brand Worme, founded by sisters Melissa and Hannah Collett, is introducing made to order as a new model to their business. “It’s the future for small businesses just in terms … Read more

Marimekko Targets U.S., Asia-Pacific Markets for New Stores, Wholesale

Marikmekko is on a mission. The venerable Finnish textiles, apparel and home furnishings brand is hoping to further expand its footprint internationally and has its sights set on the U.S. and Asia-Pacific markets to help it reach its goals. In an interview at the company’s SoHo store, Tiina Alahuhta-Kasko, president and chief executive officer of Marimekko, … Read more

Johnnie-O to Introduce Womenswear for First Time

Johnnie-O is taking the plunge into womenswear. The Santa Monica-based men’s brand known for its surfer logo and West Coast prep aesthetic will introduce its first women’s capsule collection on Friday. The lifestyle line of sweaters, pants, shorts, dresses, tank tops and T-shirts will launch online and in a handful of the company’s own retail … Read more

Laura Biagiotti Fall 2024 Ready-to-Wear Runway, Fashion Show and Collection Review

Rome is never far from Lavinia Biagiotti’s heart and the designer this season brought a bit of the Italian capital to Milan’s Piccolo Teatro by setting breezy fabric columns on the stage — a nod to the storied monuments and landmarks of Italy’s capital city.  “Columns give solidity to a building, and I was thinking … Read more

The Knitted Dress Trend: How To Style A Jumper Dress

When the temperatures plummet, warmth and coziness quickly jump to the top of the list of daily dressing priorities. And year after year, the knitted dress stands out as one of the simplest ways to tick off both the style and comfort boxes. Consider the knitted dress your loyal cold weather dressing friend—it’ll keep you warm even in … Read more

4 Low Key Dress and Ankle Boot Pairings to Try This Season

As much as I love them and wouldn’t be able to get dressed on the regular without them, I’m getting sick and tired of wearing jeans day in and day out. Surely, I’m not the only one? This is precisely why I’ve set myself a bit of a style challenge—one I’m inviting you to join … Read more

Princess Diana Party Outfits: An All-Sparkling Archive

Countless exhibitions, a plethora of books, and many, many a Who What Wear UK article all serve as proof that the world has an infatuation with Princess Diana’s style. This year, our obsession reaches yet another peak thanks to Elizabeth Debicki’s spot-on portrayal of the beloved icon in the most recent season of The Crown.  It’s … Read more

My Mum Is 55, and I'm 34—We'd Both Wear These Party Dresses

Highlighted hair, a penchant for espresso martinis, mitochondrial DNA; these are just a few of the many things my mother and I share. I spent my formative years in what felt like the midst of a permanent eye roll when people would ask if we were sisters (something which, as I get older, we’re asked … Read more

This £45 Marks & Spencer Bandeau Dress Looks So Expensive

When it comes to dress shopping, finding something that’s both classic and cool is a tall order—the two just aren’t usually mutually exclusive. So, when you do come across a dress that feels on-trend but, somehow, also incredibly timeless, it’s not the sort of thing you should let pass you by. Which is why I wanted to … Read more