Levi’s 501s Are the Favourite Jeans of French Women, Fact

Levi’s 501s Are the Favourite Jeans of French Women, Fact

During an Instagram Live between our editor in chief, Hannah Almassi, and Who What Wear’s resident French-style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style, specifically jeans. For her book, Cox spoke to some of the country’s most iconic … Read more

The Leopard Print Jeans Trend Is So 2024

The Leopard Print Jeans Trend Is So 2024

It’s 2024 and change is in the air. All of a sudden, all of the chicest people I follow have swapped their plain blue and black denim for this trending print, and across high street and designer brands, the leopard print jean is the hottest commodity on offer.  Selling out quickly at Mango—we reckon Mango’s pair were the ones … Read more

Rachel Stevens Styled A Waxed Jacket On A Cold Winter Walk

Rachel Stevens Styled A Waxed Jacket On A Cold Winter Walk

In case the constant weather warnings and relentless downpours haven’t delivered the message: January has arrived. Whilst the season is synonymous with blustery forecasts and drizzly days, it is not without its more subtle delights. Frequent showers bring out the inimitable, earthy fragrances of nature whilst restoring parched fields to their vibrant green glory. Whilst fallen leaves reveal bony trees, their … Read more

The Colourful Trainer Trend Is Already Dominating 2024 Style

The Colourful Trainer Trend Is Already Dominating 2024 Style

When we look at the fundamentals of a versatile wardrobe there are a few key items that spring to mind. Any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and wool trousers won’t go amiss. On the footwear front, the past ten years … Read more

The Bow Fashion Trend Is the Prettiest of the Season

The Bow Fashion Trend Is the Prettiest of the Season

Whilst recent seasons have seen the revival of so many fabulous trends, for me, this winter will always be remembered as the season of the bow. Initially spotted tied neatly around the tresses of the fashion set, the bow has since transcended the realm of hair accessories to become the chicest finishing touch in fashion. Ushered in by a bubbling interest in girlhood, … Read more

Arket’s Cloud Jeans Are the Best Loose-Fit Jeans I’ve Seen

Arket’s Cloud Jeans Are the Best Loose-Fit Jeans I’ve Seen

The pursuit of an excellent pair of jeans is not without its challenges. Always demanding a good try-on session, it can be difficult to find a pair that delivers on comfort, style, affordability and fit. And the never-ending process is made all the more difficult with so many denim trends to choose from. Whilst trending shapes such as … Read more

The 13 Best Vetiver Perfumes That Guarantee Compliments

The 13 Best Vetiver Perfumes That Guarantee Compliments

Here’s the thing about really versatile fragrance notes: they should never be static. For example, I want a rose to smell different depending on what type of fragrance it’s used in—in some scents, it should smell sharp and young, while in others, it should smell sweet and warm. No matter what, however, a rose scent should always be unmistakably rosey. This … Read more

5 Non-Jeans Outfits French Girls Are Wearing This Winter

5 Non-Jeans Outfits French Girls Are Wearing This Winter

The appeal of sturdy true-blue denim never dies, but if you find yourself putting on jeans every. single. morning, you might be feeling stuck in a style rut. It happens to the best of us. While there’s absolutely nothing wrong with wearing this staple day in, day out, denim devotees run the risk of falling into a particular trap: You’re … Read more

5 French-Girl Brown Outfits That Are Chic and Trend-Proof

5 French-Girl Brown Outfits That Are Chic and Trend-Proof

Regardless of the time of year, if you ask me whom it is I look to for style inspiration, I would point you towards the French. With the knack for chic dressing practically woven into their DNA, the French have mastered the art of fusing trend-led styling with timeless design—creating wearable, chic and classic outfits that never … Read more

Birkenstock Boston Clogs and Shearling Clogs Are Back

Birkenstock Boston Clogs and Shearling Clogs Are Back

It turns out that these simple shoes perfectly capture the low-key, laid-back mood everyone is embracing this season, and now that there are Birkenstock’s shearling clogs in the mix, they work just as well in the colder months as they do in the warmer ones. Right now I’d combine a shearling pair with some grey … Read more