Tyre maker CEAT Ltd is foraying into steel radial tyres for two-wheelers with an aim to enhance its leadership position in the overall two-wheeler tyre segment and also to help premiumise the brand. The company, which on Friday launched its new premium range of two-wheeler steel radial tyres, is targetting both aftermarket and original equipment … Read more
Popular actress Sara Ali Khan is set to redefine confidence in managing periods as she takes on the role of brand ambassador for Sofy. In an official statement, the brand opened up about the association with the Kedarnath actress saying, “With a dynamic presence and relatable persona, Sara aims to inspire girls to embrace their … Read more
Shah Rukh Khan is a name that needs no introduction. King Khan not only dominated the silver screen with three blockbuster films Pathaan, Jawan, and Dunki, respectively within the past year but has also surged back into the advertising world with newfound vigour. The actor’s charm and appeal have translated into a burgeoning list of … Read more
Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, since, it is their very first in India to sign Rasha. Rasha will soon be making her acting debut … Read more
That’s incredible considering how drizzling Sichuan chilli oil over vanilla ice cream wouldn’t have been part of the conversation among food lovers a decade ago. Fly By Jing has been growing ever since it started in 2018, courting the likes of national food critics, celebrities and influencers around the world. Yet, with the brand on … Read more
Morphy Richards, India’s leading premium lifestyle home appliances brand, has announced an exciting winter campaign with the adorable Bollywood duo – Richa Chadha and Ali Fazal. The digital film, titled ‘Date from Home,’ aims to redefine winter experiences by highlighting Morphy Richards’ latest smart and innovative Zero Oil Radiator Heater Range as the perfect companions … Read more
PepsiCo India’s Oats brand Quaker has signed celebrity power couple Kiara Advani and Sidharth Malhotra as its brand ambassadors. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of … Read more
Bisleri, India’s leading mineral water brand, has roped in Bollywood actress Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-seen-before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song … Read more
Enthusiasts are constantly creating fun new ways to interact with AI generators, and the latest trend allows you to create a Funko POP! figurine of yourself in Microsoft Designer. The fun started over the weekend when people began sharing on social media, the results of their Funko POP! figurine avatars, which they generated after inputting … Read more
