jing gao

‘Felt like a punch in the gut’: Asian chilli crunch makers hit back at Momofuku’s trademark application

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Homiah Foods, a New York-based brand founded by Michelle Tew, was one of the producers sent a cease-and-desist letter by Momofuku’s legal team, demanding that she stop using the term to market her Homiah’s Sambal Chili Crunch. Michelle Tew of Homiah Foods holds a jar of her chilli crisp (above, right). She says hers is … Read more

How Chinese chilli sauce brand Fly By Jing became hot stuff in the US, and why its founder reclaimed her birth name

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That’s incredible considering how drizzling Sichuan chilli oil over vanilla ice cream wouldn’t have been part of the conversation among food lovers a decade ago. Fly By Jing has been growing ever since it started in 2018, courting the likes of national food critics, celebrities and influencers around the world. Yet, with the brand on … Read more