MrBeast wants ‘full assessment’ of internal culture amid allegations of impropriety and unsafe sets

MrBeast wants ‘full assessment’ of internal culture amid allegations of impropriety and unsafe sets

MrBeast has ordered a full assessment of the internal culture in his YouTube empire as well as an investigation into “allegations of inappropriate behavior by people in the company,” according to a confidential memo obtained by The Associated Press. Addressed to “Team Beast” employees, the message sent Wednesday outlines infrastructure changes including plans to hire … Read more

Uber Eats peanut butter gaffe shows how a Super Bowl ad can go awry

Uber Eats peanut butter gaffe shows how a Super Bowl ad can go awry

Uber Eats will apparently remove a scene from its Super Bowl ad that depicts a man having an allergic reaction to peanut butter, following backlash from some consumers and food allergy advocates — a sticky situation that brand experts say could have been avoided. The ad starts with a production assistant handing Jennifer Aniston a bag of fresh … Read more

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely popular on social media and among consumers. A dramatic rise in the company’s revenue is being attributed in part to the tumbler. (Stanley) The Stanley cup is so popular these days that even technology giants … Read more