The Brown Dress Trend Is Expensive-Looking and Chic

As I type this I’m in loungewear, desperate to break free and dress up smartly again. I can’t deny that I’ve spent a fair few hours over the Christmas break thinking about 2024 trends and next year’s outfit planning while in the scruffiest of clothes, but such is the inclination of an editor! There are still some items and trends that … Read more

New York Bridal Brand Amsale’s Move to Soho Signals Brand Growth – WWD

NEW YORK — During October’s New York Bridal Fashion Week, editors and buyers were invited to preview bridal label Amsale’s latest wedding dress collection within the walls of its new SoHo flagship. This month, the brand quietly opened the doors to its 150 Wooster location, after relocating from its uptown Madison Avenue flagship, which opened … Read more

Analysis of 2023 for Inditex

In addition to being one of the leading companies on a national level, the Spanish fashion multinational Inditex Group is undeniably one of the leading companies on a global scale in the sector, from its position as the parent company of popular fashion brands such as Zara, Massimo Dutti, Pull&Bear, Stradivarius or Bershka. At FashionUnited, … Read more

How Tivioli Evolved From Fur Specialist to Luxury Brand for Today – WWD

MILAN — A secret in plain sight. The Tivioli store in Milan couldn’t be more central, with its premium location in Via Santo Spirito — in the city’s Golden Triangle — and yet it is immune to the tony shopping district’s fanfare and congestion of high spenders and passersby peeking in through the windows. Only … Read more

6 Asian-American designers at New York Fashion Week SS 2024 whose collections were a hit, from Kim Shui’s extravagance to Kozaburo’s sleek silhouettes

Zhou showed oversized coats and dresses with structured circular hems using organic, free-flowing choreography. The performance, featuring his signature tongue-in-cheek humour, emphasised the importance of evoking emotions when engaging with fashion. Models pose at the Bad Binch Tongtong presentation at NYFW. Photo: Huy Luong “For other shows [like musicals or ballets], I always feel so … Read more

The Best Thermals for Women: 21 Cosy, Winter-Proof Pieces

As a summer person, winter hits me hard. At the first sign of temperatures dropping I instantly reach for my cosy sweaters, fluffy socks and woollen coats, but it’s at this point I often hit a winter wardrobe obstacle. You see, I hate feeling too bulky and when the temperature in the morning and on … Read more

Why is the New York Times suing ChaptGPT

There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances – ‘recollections vary’ here too – there are many time-saving tasks from ideation and brainstorming to content polishing, SEO optimization … Read more

Gucci, Louis Vuitton, Prada: how luxury fashion brands and sports are growing ever closer

“We are seeing more interest in athletics, as athletes have started to wear things solely for aesthetic reasons,” London-based fashion journalist Ayo Ojo says. Football stars Lionel Messi (left) and Cristiano Ronaldo in a 2022 Louis Vuitton advertising campaign. Photo: Louis Vuitton Louis Vuitton’s 2022 advertising campaign featuring football superstars Lionel Messi and Cristiano Ronaldo … Read more

5 New 2024 Trends You Can Wear With Jeans This Year

If there’s one thing all of us on team Who What Wear love, it’s the arrival of a fresh slew of trends. And as far as I can tell, 2024 is not going to disappoint. The good news is that many of the trends that look set to prevail in the coming months are, in-fact, anti-trend. In other words, … Read more