Pronovias, Elisabetta Franchi Present First Bridal Collection

MILAN — Pronovias has teamed with Elisabetta Franchi for a bridal and occasionwear collection that will bow in the second half of the year. “I always dressed my customers for their special occasions to make them feel beautiful and confident,” said Franchi, who has developed a loyal community, also through a strong social media personal … Read more

Giambattista Valli Shows Frothy, Leggy Styles at Barcelona Bridal Week

Giambattista Valli brought a gust of haute couture finesse — and a very unexpected, leg-baring wedding bodysuit — to Barcelona Bridal Fashion Week as guest designer of its 2024 edition. The Paris-based Italian designer, who staged a catwalk show on Thursday as the centerpiece of the Bridal Night gala, showcased 10 haute couture gowns, 10 … Read more

The 7 Biggest Spring 2025 Bridal Trends

Calling all spring 2025 brides! During the first week of April, independent wedding dress designers and global bridal brands alike debuted their newest collections at New York’s Luxury Bridal Fashion Week. The biggest trends of the season continued to prove the bridal market’s closely linked relationship with its ready-to-wear counterpart. From ’60s-nostalgia to the dramatic, … Read more

Justin Alexander Taps Italian Graffito Sexsdreams for Bridal Collaboration

Catering to brides with an edge, Justin Alexander Signature enlisted help from an Italian graffito, Gioele Corradengo (aka Sexsdreams), who added his own signature to its spring 2025 collection. Part of the brand’s “Verses in Contrast” campaign, the limited-edition spray-painted gowns were teased Monday at a cocktail event in New York where guests were invited … Read more

How Changing Views About Marriage & Weddings Impact Bridal Designers

Like college, marriage is no longer a must for millions of people, as it may have been for their parents or grandparents. While some are opting for cohabitation versus matrimony, others are postponing weddings until they have more life experience. A 2023 Pew Research Center study determined that relatively few Americans see marriage as essential … Read more

The Best Accessories for a Western Bride

There is no question that the Western look is yet again a cultural phenomenon. From Beyoncé’s new album “Cowboy Carter” that puts her stamp on country music alongside Willie Nelson and Dolly Parton to Pharrell Williams’ reimagining American cowboy heritage with his fall-winter Louis Vuitton, where Mumford & Sons performed and Oscar-nominated film “Killers of … Read more

Why Does the Princess Bride Trend Live On?

Princess brides have long been in fashion, influenced recently by royal weddings like Kate Middleton’s and Meghan Markle’s — but today’s brides are seeking alternative styles too. While some brides are embracing strapless ballgowns, lace overlays and gowns with dropped waistlines and poufy underskirts, others are mixing and matching or going for midlength, more casual dresses.  … Read more

Ukrainian Bridal Designer Marks Start of Spring With Real Floral Gown

SEEDS OF HOPE: Despite the ongoing destruction that is being caused throughout Ukraine by Russian military troops, the Ukrainian bridal company Vladiyan Royal is using beauty to mark the promise of spring. While others were commemorating the two-year anniversary of the start of that conflict in more somber ways, the bridal brand focused on real … Read more