Here’s Why We Walked Away From Half of Our Customers — and How It Actually Helped Us Grow
Opinions expressed by Entrepreneur contributors are their own. Modern buyers, both retail consumers and businesses, are demanding more from the companies they’re purchasing from. They want products built specifically for them from experts who understand their needs. On the business-to-business side, we call this verticalization. This is a trend that is exceptionally prevalent in software. … Read more
