TikTok to expand e-commerce business into Mexico and major Western European markets amid scrutiny in the US, EU
The global hit social media platform has started to invite merchants for a beta run of TikTok Shop in those markets before the in-app feature’s expected official launch this summer, according to three people familiar with the matter. TikTok Shop, however, has tightened its criteria for merchants, one of the people said. Those eligible for … Read more