When Colombian-based brand Agua Bendita emerged on the scene in 2003, cofounders and creative directors Mariana Hinestroza and Catalina Álvarez made swimsuits with leftover fabrics from a local clothing factory in their hometown in Medellin and used Hinestroza’s grandmother’s sewing machines. Through the creativity of Agua Bendita’s cofounders and their partnership with local artisans, the … Read more
When it comes time for the summer Olympic games in Paris, the Canadian women’s beach volleyball team will be a standout for its one-shoulder bikini tops. The uniforms, designed by Canadian active swimwear company Left on Friday, were unveiled Tuesday on the company’s website and social channels. Designing a look for athletes who need extra … Read more
La Plage Miami will present its third edition from May 31 through June 3 in Miami, featuring premium European swimwear and resortwear brands. The boutique concept trade show, La Plage Miami, is produced by My Fashion Agent, founded by Marc Merklen. Located in the Penthouses of the Boulan South Beach Hotel, it will feature a … Read more
LONDON — Recognized for its multicolored palette and hand-embroidery that nods to ‘80s opulence, Oceanus has launched a bespoke service allowing customers the opportunity to embroider artwork of their choice onto their swimwear or clothing. “I feel like it’s a really personal process which we love,” said Hannah Attalah, Oceanus’ founder and creative director, in … Read more
Hurley, a Bluestar Alliance brand, has signed a new licensee, Mamiye Brothers, for its women’s and activewear line. The first collection under Mamiye will launch for spring 2025. InMocean, which had the license for women’s and activewear, will continue to do Hurley swim. The last InMocean women’s and activewear collection for Hurley is holiday 2024. … Read more
Although by name alone, Summer Rapp would appear to be made for summer, her swimwear industry experience only reinforces that. Now the California-born, Long Beach-based creative is introducing a direct-to-consumer swimwear brand, Summer of 78. The brand’s moniker is not just a nod to her name and the year that she was born, but also … Read more
Mara Hoffman has launched an exclusive swimwear capsule with One&Only, the ultra-luxury collection of resorts and private homes. The swimwear collection uses sustainable materials and features a bold tropical pattern inspired by the vibrancy of One&Only. It will be available exclusively at selected One&Only resort boutiques in Mexico, the Maldives and Mauritius, as well as … Read more
“We really do not want to be known as Oceanus swimwear anymore, we really want to push that we’re more than just swim,” Oceanus’ creative director and founder Hannah Attalah told WWD during a preview of the brand’s spring collection. Since its inception in 2018 it’s been known for sparkling, hand-embroidered, sustainably minded swimwear with … Read more
Welcome back to the Summer of Staud. “We always pick a destination or start with something like that and we invented our own imaginary seaside town that merges ’90s East Coast prep with nostalgic romance from the ’60s or ’70s European seaside villages,” Sarah Staudinger said during a preview of her pre-fall lineup. Staudinger said … Read more
