Boardriders Laying Off Hundreds of Employees in Second Staff Reduction

The bad news just keeps coming at Boardriders, the Southern California conglomeration of surfwear brands acquired by Authentic Brands Group last year. The company is continuing to reduce headcount and is negotiating cost-cutting contracts with its team of athlete ambassadors who front the various surf and skateboard brands. In documents filed with the California Employment … Read more

Summer of 78 Comes to Life in New Swimwear Company

Although by name alone, Summer Rapp would appear to be made for summer, her swimwear industry experience only reinforces that. Now the California-born, Long Beach-based creative is introducing a direct-to-consumer swimwear brand, Summer of 78. The brand’s moniker is not just a nod to her name and the year that she was born, but also … Read more