It took some convincing for Claus Lindorff to launch a crowdfunding campaign. That type of financing, he knew, is generally used by start-ups that are soliciting friends and family to help the business get off the ground. But his menswear brand, Ron Dorff, was 12 years old and had already received some 8 million euros … Read more
Move over BonBon NYC — a new Sweet Shop is coming to town. Next Friday and Saturday, May 10 and 11, Frankies Bikinis is popping up in New York‘s SoHo with an immersive, sensory-driven, candy- and swimwear-filled pop-up shop called Sweet Shop. Frankies Bikinis founder Francesca Aiello will tie the theme into the brand’s website, … Read more
For the second installment of Givenchy Plage, the luxury company has rounded out its assortment with more accessories — shoes, leather goods and handbags — and ready-to-wear that can be worn from the shore to a cocktail party. The new styles are rolling out to Givenchy stores and online Thursday. Beach-bound travelers can minimize their … Read more
Julia Roberts might feel right at home at the Hunza G swimsuit store that just popped up in Los Angeles. The British label, which decades ago saw Roberts wear one of its crinkle-knit cutout dresses in the movie “Pretty Woman,” was resurrected in 2015 as a swimwear company. It sells mostly online and through wholesale … Read more
LONDON — There are no choppy waters in David Koma’s business decisions. The Georgian-born fashion designer has launched a swimwear brand called Let’s Swim, a venture with new partners and one of his childhood friends that’s separate from his successful eponymous label focused on cocktail dresses and gowns. While they may be similar in tone, … Read more
LONDON — As summer approaches, brands are gearing up for the power of the heat with new collections, categories and lines. Paige Adams-Geller, the founder of her namesake label Paige, is joining the wave by venturing into swimwear. The idea has been brewing for a few years now and it’s partly a personal pursuit for … Read more
When Colombian-based brand Agua Bendita emerged on the scene in 2003, cofounders and creative directors Mariana Hinestroza and Catalina Álvarez made swimsuits with leftover fabrics from a local clothing factory in their hometown in Medellin and used Hinestroza’s grandmother’s sewing machines. Through the creativity of Agua Bendita’s cofounders and their partnership with local artisans, the … Read more
When it comes time for the summer Olympic games in Paris, the Canadian women’s beach volleyball team will be a standout for its one-shoulder bikini tops. The uniforms, designed by Canadian active swimwear company Left on Friday, were unveiled Tuesday on the company’s website and social channels. Designing a look for athletes who need extra … Read more
La Plage Miami will present its third edition from May 31 through June 3 in Miami, featuring premium European swimwear and resortwear brands. The boutique concept trade show, La Plage Miami, is produced by My Fashion Agent, founded by Marc Merklen. Located in the Penthouses of the Boulan South Beach Hotel, it will feature a … Read more
LONDON — Recognized for its multicolored palette and hand-embroidery that nods to ‘80s opulence, Oceanus has launched a bespoke service allowing customers the opportunity to embroider artwork of their choice onto their swimwear or clothing. “I feel like it’s a really personal process which we love,” said Hannah Attalah, Oceanus’ founder and creative director, in … Read more
