Earth-friendly highlights of Copenhagen Fashion Week 2025, from recycled silver to suits

Earth-friendly highlights of Copenhagen Fashion Week 2025, from recycled silver to suits

Copenhagen’s biggest fashion event is known for its Earth-conscious agenda. A model walks the runway for Bonnetje during Copenhagen Fashion Week. Photo: James Cochrane It was the first fashion week to enforce sustainability requirements for brands showing on its schedule, spanning everything from the use of smart material to their production and labour practices, so … Read more

Taylor Swift, Olivia Rodrigo love Aupen: behind the viral handbag brand from Singapore

Taylor Swift, Olivia Rodrigo love Aupen: behind the viral handbag brand from Singapore

While celebrity outreach has “helped move the needle forward”, the brand says its ethos – based on the values of craftsmanship, versatility and community – has been crucial to its success. Singer Taylor Swift is spotted holding an Aupen bag alongside boyfriend Travis Kelce. Photo: Getty Images “From the get-go, we knew we wanted to … Read more

Awkwafina, Hari Nef & More

Awkwafina, Hari Nef & More

The Met Gala 2024 featured celebrities and A-list attendees alike in designer looks during Monday’s red carpet event in New York. Several attendees, though, opted for custom pieces courtesy of clothing company H&M. Awkwafina, Hari Nef and more stars fashioned looks from the Swedish multinational brand for the Met Gala, with each garment and design … Read more

30 New Spring Buys From Mango, & Other Stories and H&M

30 New Spring Buys From Mango, & Other Stories and H&M

Before you even think about it, stop. Don’t waste your lunch break scrolling through clothes sites, and definitely do not spend your weekend in a shopping centre. Your time is valuable, and should be treated as such, so rather than the prospect of you sifting through 500 pages of new-in clothes and accessories, I’ve done the hard work … Read more

H&M CEO Helena Helmersson quits as sales keep sliding, shares drop

H&M CEO Helena Helmersson quits as sales keep sliding, shares drop

H&M’s CEO unexpectedly quit on Wednesday and company veteran Daniel Ervér took over with immediate effect, as the Swedish fashion retailer struggles to boost sales and profitability. Shares in the Swedish fashion retailer dropped 8% as outgoing CEO Helena Helmersson said she had decided to leave the company after four years in the top job, … Read more

H&M pulls school uniform ad & says sorry over claims it ‘sexualised’ young children with ‘highly inappropriate’ slogan

H&M pulls school uniform ad & says sorry over claims it ‘sexualised’ young children with ‘highly inappropriate’ slogan

FASHION giant H&M has pulled an advert for school uniforms after the company was accused of sexualising young children. The ad featured an image of two girls of primary school age in pinafore dresses with the slogan: “Make those heads turn in H&M’s Back to School fashion.” 2 Fashion giant has pulled an ad for … Read more

23 Expensive-Looking H&M Items That Could Pass as Designer

23 Expensive-Looking H&M Items That Could Pass as Designer

It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so good. Perusing the site’s new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these … Read more

9 H&M Trending Items Everyone Is Wearing Right Now

9 H&M Trending Items Everyone Is Wearing Right Now

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular … Read more