European Football Championship

From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

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From Alibaba to BYD, Chinese sponsors jostle for attention at Euro 2024 football tournament

Chinese technology brands from Alibaba Group Holding to BYD make up a third of Euro 2024 football tournament’s 13 worldwide sponsors, an example of their growing global footprint and commitment to expanding in overseas markets. The Chinese sponsors include television and home appliance manufacturer Hisense, Alibaba’s global shopping platform AliExpress, financial technology giant Ant Group, … Read more

Alibaba’s AliExpress pushes ‘10 billion yuan of subsidies’ campaign to entice more Chinese brands and merchants to sell in overseas markets

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Alibaba’s AliExpress pushes ‘10 billion yuan of subsidies’ campaign to entice more Chinese brands and merchants to sell in overseas markets

The campaign called “10 billion yuan of subsidies” – a typical mainland marketing phrase used to tout large online allotments – will be given to an initial batch of 1,000 Chinese brands and merchants, including those who have already opened a store on Alibaba’s domestic retail platform Tmall, according to an AliExpress statement on Monday. … Read more