Its Mandarin Oriental scent – evoking the Asia-based global luxury hotel chain – exudes refreshing floral notes of freesia and osmanthus, while Lululemon’s scent is reminiscent of fresh laundry, which is ideal when slipping into brand-new leggings. Shiu Shing Hong, a fragrance shop in Sheung Wan, has been in operation for more than 50 years. … Read more
Opinions expressed by Entrepreneur contributors are their own. With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That’s right! It’s all thanks to its … Read more
Opinions expressed by Entrepreneur contributors are their own. There are few guarantees in business, but this one is certain: If you don’t keep customers, you won’t have a business for long. Yet, at a time when most companies are desperately trying to maintain customer loyalty (retention is more profitable than acquisition, after all), there’s often … Read more
Opinions expressed by Entrepreneur contributors are their own. Businesses across various industries are exploring innovative ways to enhance user engagement and drive positive behaviors. Yet, keeping users hooked in an age of endless distractions can feel like an impossible task. One powerful tool gaining momentum is gamification — the application of game elements and mechanics … Read more
