Cold plunge

5 of the best and healthiest things to do in Hong Kong this weekend, January 10-12

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5 of the best and healthiest things to do in Hong Kong this weekend, January 10-12

There is no better time than now to start ticking off those new year resolutions. Join a guided meditation, watch a documentary on a Hong Kong ultra running challenge, or take part in a yoga workshop inside an art museum this weekend to find inspiration and motivation for self-improvement in 2025. 1. New Year Self … Read more

What Entrepreneurs Can Learn From the Liquid Death and Plunge Tub ‘Freeze to Death’ Campaign

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What Entrepreneurs Can Learn From the Liquid Death and Plunge Tub ‘Freeze to Death’ Campaign

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Liquid Death disrupted the beverage industry with its edgy and risky unconventional branding, highly engaging digital marketing tactics and rebellious marketing campaigns, including skull imagery and dark colors that set them far apart from traditional water companies. In a similar way, Plunge cold … Read more