brand positioning

ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks. Some of the milder criticisms include creating generic content, … Read more

Keep These 4 Lessons in Mind When Launching Your Product

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Keep These 4 Lessons in Mind When Launching Your Product

Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India’s leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost of its nearest rival. It was known as the “world’s cheapest car.” The company’s website crashed because it received over 40 million … Read more