“I wanted to do something in the financial district, in the heart of the American capitalistic system. And at the same time, I wanted it to feel very American, and I wanted it to feel like the America that a lot of people don’t get recognized for being a part of,” Willy Chavarria said backstage. … Read more
Copenhagen’s biggest fashion event is known for its Earth-conscious agenda. A model walks the runway for Bonnetje during Copenhagen Fashion Week. Photo: James Cochrane It was the first fashion week to enforce sustainability requirements for brands showing on its schedule, spanning everything from the use of smart material to their production and labour practices, so … Read more
German sportswear giant Adidas saw revenue surge 11 percent to 5.82 billion euros in the second fiscal quarter as the company raised its guidance for full-year sales. The 11 percent gain was at constant exchange rates. At reported rates, second quarter revenue was up 9 percent. Sales at the Adidas brand were up 16 percent … Read more
Sports apparel brand Adidas has apologised to Palestinian-American supermodel Bella Hadid following backlash over her removal from a recent advertising campaign that referenced the 1972 Olympics in Munich. The advertising campaign was intended to promote the relaunch of Adidas SL72 sneakers. The Adidas SL72 sneakers were originally designed for the Munich Games, but they drew … Read more
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes. The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 Olympics, as part of a series … Read more
Adidas has sparked outrage for choosing anti-Israel supermodel Bella Hadid to market its re-released retro 1972 Olympic sneakers — the same year 11 Israeli athletes and coaches were killed by a Palestinian terrorist group at the Munich games. Hadid, who is half-Palestinian on her father’s side, and her sister Gigi have faced criticism for being … Read more
Nike will start selling some sneakers that are priced at under $100 after its dismal sales forecast sent shares plummeting, the sportwear giant said Friday. The company rolled the new plan to boost its bottom line after telling analysts that fiscal year 2025 sales will likely to decline during its quarterly earnings report Thursday. The … Read more
Nike on Thursday forecast a surprise drop in fiscal 2025 sales, after disappointing fourth-quarter sales laid bare the company’s weakening market share and its faltering direct-to-consumer strategy. Shares of the company were down 12% in extended trading after Nike also forecast a wider-than-expected drop in first-quarter revenue. The company’s efforts to drive more sales through its direct-to-consumer channel … Read more
Chinese technology brands from Alibaba Group Holding to BYD make up a third of Euro 2024 football tournament’s 13 worldwide sponsors, an example of their growing global footprint and commitment to expanding in overseas markets. The Chinese sponsors include television and home appliance manufacturer Hisense, Alibaba’s global shopping platform AliExpress, financial technology giant Ant Group, … Read more
The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest collaboration on Roblox, which included a digital necklace that recently sold for roughly $20,000. The athleticwear and sneaker giant worked with @WhoseTrade, a … Read more
