With a growing number of North American adults using drugs like Ozempic and Wegovy for weight loss, food companies are carefully watching to see how the craze is impacting their bottom line — and cooking up ways to market their products toward people on the medications.
From Coca-Cola to yogurt-maker Danone, companies are monitoring the drug’s impact
Jenna Benchetrit · CBC News ·
With more North American adults using Ozempic and other weight-loss drugs, food companies are carefully watching to see how the craze affects their bottom line. (David J. Phillip/The Associated Press)
Raegan Sather says her appetite has completely changed — and so has her approach to grocery shopping — since she started taking the diabetes drug Ozempic for weight loss two years ago.
Sather, a marketing professional in Edmonton, buys fresh produce, fresh meat and high-protein foods to supplement the popular medication. But the biggest change is that she now skips right past the snack aisle.
The drug “completely eliminated any snacking,” said Sather
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