U.S. Polo Assn. Launches Digital Magazine – WWD

POLO‘S NEWEST MATCH: The U.S. Polo Assn., the official brand of the United States Polo Association, aims to make an indelible impression with the launch of its premier edition of an annual digital magazine.

Called Field x Fashion — presented by U.S. Polo Assn., the new online content highlights sport, fashion and influencer events and how they tie back to the multibillion-dollar, athletic lifestyle brand. In addition to the events, readers will find U.S. Polo Assn.’s photo shoots, sustainability initiatives, philanthropy and branding, among other features. The digital publication is targeting polo fans, consumers, influencers, brand ambassadors and partners. It showcases all things related to the U.S. Polo Assn.

Field x Fashion is meant to be a sign of thanks to the “millions” of followers that the U.S. Polo Assn. brand connects with in 190 countries, according to J. Michael Prince, president and chief executive officer of USPA Global, the company that manages the U.S. Polo Assn. brand. It also aims to magnify the brand’s connection to the sport from an international standpoint.

The USPA is the nonprofit governing body for the sport of polo in the U.S. Dating back to 1890, it is one of the oldest governing bodies for a sport in the U.S.

The new digital content, of course, has a commercial spin, playing up the U.S. Polo Assn. collection, too. The brand offers apparel for men, women and children, as well as accessories and footwear. USPA Global is the for-profit subsidiary of the USPA that manages the global, multibillion-dollar U.S. Polo Assn. brand, and provides the sport with a revenue source. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. Through a multiyear deal between USPA Global and ESPN, many of the leading championship polo games in the U.S. are available via ESPN’s broadcast and streaming platforms.

Polo fans, who are willing to brace Switzerland’s wintery temperatures, can catch a weekend of live matches at next month’s Snow Polo World Cup St. Moritz. They need not worry about standing alone on the snow-covered fields, since organizers are expecting more than 25,000 fans over the course of the weekend.

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