The Thrill on the Ground at the Women’s World Cup

The third official edition of the Women’s World Cup was held in 1999, in the United States. The home team won. The experience, and the victory, transported women’s soccer—which, like all soccer in the U.S., existed then in the margins of the American sports world—into something approaching the mainstream. Records were broken for match attendance … Read more

Women’s Sport Attracted More Than 46 Million Viewers In Britain Last Year

Fresh research from Women’s Sport Trust has revealed that a record-breaking British audience of 46.7 million tuned in to view women’s sport in 2023. According to data and analysis by Futures Sport & Entertainment, this is an increase of nearly a million from the previous record-viewing year of 2019. The viewership counts any coverage of … Read more