Womens sport

Only 5% of Drivers In Motorsports Are Women: F1 and Charlotte Tilbury Team Up To Change That

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Only 5% of Drivers In Motorsports Are Women: F1 and Charlotte Tilbury Team Up To Change That

Women-owned businesses have been tackling gender biases in sports through collaborations and partnerships. In recent years, as well as the normalisation of self-care brands collaborating with sporting events, there has been an increase in collaborations between big sporting events and female-owned brands. While the alliance between sport and personal care remains dominated by male companies, … Read more

Women’s Sport Attracted More Than 46 Million Viewers In Britain Last Year

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Women’s Sport Attracted More Than 46 Million Viewers In Britain Last Year

Fresh research from Women’s Sport Trust has revealed that a record-breaking British audience of 46.7 million tuned in to view women’s sport in 2023. According to data and analysis by Futures Sport & Entertainment, this is an increase of nearly a million from the previous record-viewing year of 2019. The viewership counts any coverage of … Read more

Mary Earps Goalkeeper Shirt Sells Out In Five Minutes

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Mary Earps Goalkeeper Shirt Sells Out In Five Minutes

After months of petitions being signed by football fans all over the globe, the world’s best sportswear brand, Nike, agreed to sell England’s female goalkeeper shirts. The final of the 2022 UEFA European Championships marked the most-watched women’s football game on UK television. More than a record-breaking 87,100 fans attended the England Lionesses match against … Read more