Apple hasn’t quite tasted the domain-shifting success it expected with the Vision Pro headset. A price tag worth $3,500 was already a deterrent, but the gaming ecosystem — a key driver for the VR segment — has also been lackluster. The company is now hoping to fix that situation, with some help from Sony. According … Read more
A forgotten Apple patent from 2008 suggests that the company has been working on the Vision Pro for a very, very long time. Spotted by Macworld’s Dan Moren while he was browsing the Internet Archive, the old article only shows one diagram from the patent but it looks extremely similar to the display panel of … Read more
Apple’s foray into the XR wearable segment may not have stirred the same kind of success that it tasted with the likes of the iPhone or the Apple Watch, but the company is still moving ahead with future iterations. While plans of a cheaper headset may have been pushed, the Vision Pro could get a … Read more
Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms into an increasingly popular category. The initiative, code-named Atlas, got under way last week and involves gathering feedback from Apple employees on smart glasses, according to people … Read more
Apple has opened an applied research laboratory in the southern Chinese tech hub of Shenzhen, as the US giant bolsters it commitment to the world’s largest smartphone market amid heightened competition with domestic players, including Huawei Technologies. The facility started operations on Thursday at the Shenzhen Park in Hetao, a cooperation zone developed under the … Read more
Apple has just debuted the first scripted film captured in Apple Immersive Video and made specifically for the Vision Pro headset. Designed to put viewers in the center of the action, the new movie, called Submerged, was written and directed by Academy Award-winning filmmaker Edward Berger. The 17-minute immersive thriller takes viewers onto a WWII-era … Read more
A new feature on Alibaba Group Holding’s Taobao app lets potential car buyers test drive Xiaomi’s SU7 electric sedan virtually through Apple’s Vision Pro headset, the latest example of Chinese tech companies employing cutting-edge technology to compete for customers. Launched earlier this week as part of an update to Taobao’s Vision Pro app, the new … Read more
Apple’s Vision Pro mixed-reality headset officially went on sale in Hong Kong on Friday, drawing local customers as well as those from mainland China and other regions, where the device is either more expensive or unavailable. Buyers who pre-ordered the Vision Pro, which starts at HK$27,999 (US$3,585) in Hong Kong, can pick up the product … Read more
Intel’s China arm has acquired a minority stake in the telecommunications subsidiary of Apple supplier Luxshare Precision Industry, according to business registry records, as the US semiconductor giant looks to navigate the geopolitical tensions between the world’s two biggest economies. Dongguan Luxshare Technology, a manufacturer of 5G-related products for data communications and wireless networks, has … Read more
Apple’s Vision Pro mixed-reality headset appears to have been granted a key product certificate in mainland China, where the US technology giant is expected to release the device within this year after its US launch in February. A search on the website of product standards body China Quality Certification Centre (CQCC) showed that an Apple … Read more
