China travel trends for 2024: more visa-free entry, domestic tourism to grow thanks to influencers, cultural tourism to favour smaller cities

Citing analysis released jointly by the WTTC and Oxford Economics, Simpson says that travel and tourism are estimated to have contributed 7.8 per cent to the Chinese economy in 2023, employing about 74 million people in an industry worth US$1.48 trillion. Tourists look at giant pandas at the Chengdu Research Base of Giant Panda Breeding, … Read more