Ex-Model Malena Belafonte Reinvent Fashion Show with a Boudoir One

Ex-Model Malena Belafonte Reinvent Fashion Show with a Boudoir One

While many bemoan that American fashion shows lack the luster of yesteryear, Malena Belafonte is trying to rejigger the tried-and-true by blending runway looks, live music and circus-like spectacles. The former model, dancer and next of kin to internationally renowned musicians will present a two-hour show at Sony Hall in New York City on Wednesday … Read more

Parah Bows Milan Store After Acquisition by Blackwood Fashion Investment

Parah Bows Milan Store After Acquisition by Blackwood Fashion Investment

MILAN — As innerwear brands struggle to find their footing in a multifaceted market, Parah, the storied Italian hosiery and swimwear company, is undergoing a total revamp under a new owner, which is betting on a lifestyle approach. Last June, London-based Blackwood Fashion Investment acquired Parah’s IP rights from its previous owner Parahsol. Financial details … Read more

Pendleton to Offer First Non-Collaborative Swim, Beachwear Collection

Pendleton to Offer First Non-Collaborative Swim, Beachwear Collection

Pendleton Woolen Mills may be best known today as one of the most popular brands for hiking and outdoors enthusiasts. But the privately owned Oregon-based company that traces its roots to 1863, actually has a rich history with the beach as well. Case in point, the Beach Boys were originally known as the Pendletones, a … Read more

Thousands of parents can get free swimming costumes for their kids in time for the half term holidays – here’s how

Thousands of parents can get free swimming costumes for their kids in time for the half term holidays – here’s how

PARENTS can claim free swimwear for their kids as part of a new campaign. Swimming costumes can be snapped up in time for the half-term holidays with a travel agent tabling the deal. 3 Free swimming costumers can be claimed as part of a campaign to stamp out ‘invisible’ colours 3 On The Beach are … Read more

Frankies Bikinis Opens Malibu Store With Elevated Surf Shop Vibe

Frankies Bikinis Opens Malibu Store With Elevated Surf Shop Vibe

Francesca Aiello was only 17 years old when she started her swimwear brand in Malibu in 2012. Her skimpy suits gained popularity among her high school friends and acquaintances, who happened to include Kylie Jenner and Bella Hadid. They helped boost her brand by posting photos of themselves on social media wearing her cheeky bikini … Read more

Brits could face £500 fine for wearing bikinis in Spain | Europe | Travel

Brits could face £500 fine for wearing bikinis in Spain | Europe | Travel

Holidaymakers venturing to Spain this summer have been warned about strict dress code rules that could see them slapped with an on-the-spot £500 fine. Laws in parts of the country forbid the wearing of bikinis and swimwear in certain public places. Going shirtless is another rule, facing the same potential financial penalties. The Foreign Office … Read more

Hunza G, Smythson Collaborate on a Set of Charming Notebooks

Hunza G, Smythson Collaborate on a Set of Charming Notebooks

SUMMER NOTES: What’s summer without a little color coordination? Hunza G, the London-based swimwear brand has teamed up with Smythson to reimagine the brand’s Chelsea notebooks in charming shades of bubblegum pink, lime and orange launching on July 17. The three bright hues are available in a number of swimwear styles from Hunza G, which … Read more

Rat & Boa’s New Summer Collection, Seen on Lila Moss

Rat & Boa’s New Summer Collection, Seen on Lila Moss

During Glastonbury, Lila Moss recently channeled her supermodel mother Kate Moss’ iconic music-festival style while wearing chunky black biker boots with a flirty, butterfly-printed bias minidress, designed by cult-followed English fashion label Rat & Boa. The Beatriz dress launched this week on the label’s e-commerce and sits within Rat & Boa cofounders Valentina Muntoni and … Read more

Alix Earle Is Sports Illustrated Swimsuit’s Digital Cover Star

Alix Earle Is Sports Illustrated Swimsuit’s Digital Cover Star

After 60 years of storied printed issues, Sports Illustrated Swimsuit is launching a monthly digital product, and the first one is fronted by one of today’s biggest TikTok stars. Sports Illustrated Swimsuit is launching its first digital issue on Friday with content creator and “Hot Mess” podcast host Alix Earle as the cover star.  “The … Read more

11 Essential Summer 2024 Bikinis

11 Essential Summer 2024 Bikinis

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Memorial Day weekend marks the unofficial kickoff to the summer season. Relaxing by the pool on opening weekend; shopping in new destinations or traveling to locations near or far, like the Hamptons, to soak … Read more