Amazon Prime’s NHL deal breaches cable TV’s last line of defence: live sports

For years, cable TV has bled viewers and subscribers to streaming giants like Netflix, Apple and Amazon. Now, those same companies are vying to stream live sports, one of the last lines of defence when it comes to audiences paying big bucks for traditional cable packages. AppleTV+ has a 10 year, multibillion-dollar deal to stream MLS soccer matches and also streams … Read more

What’s with the Stanley cup craze? Trendy water bottles from the Hydro Flask to the Owala, and what your choice says about you

Given the fierce devotion with which some fans wield their Stanleys, we ask if water bottles have really become the latest extensions of our identities? 1 Stanley: the trendsetter One of the items most coveted by tweens across America currently, it seems, is the Stanley Quencher tumbler. Electrolytes and hydration tablets: when and how to … Read more

Biz expert says Stanley unleashed ‘perfect storm’ of viral marketing for Quencher mugs

A major marketing expert claimed that Stanley unleashed a “perfect storm” of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs.  Victor Lee, the president of marketing consulting group Advantage Unified Commerce, recently spoke to Fox News Digital about how the company used the social media platform to snag … Read more

Fake Stanley Tumblers sold by ‘shady’ scammers, cops warn

Don’t become a pour victim of this popular con. Police are warning about a sharp rise in counterfeit Stanley cups amid a heightened surge in popularity over the portable item — one not to be confused with the coveted National Hockey League trophy. “This past summer, we found them for as cheap as $19. Sounds … Read more