Tyr, the California-based brand best known for its swimwear, continues to expand its reach and will be creating a special shoe for Dani Speegle, a Crossfit Games athlete that it has also signed as an ambassador. This marks the first time the brand has designed footwear for a woman. Speegle has had multiple top-20 CrossFit … Read more
Two New York Giants greats have teamed up for the third time on an elevated collection of collectible apparel for the upcoming Super Bowl, which will be played at Allegiant Stadium in Las Vegas on Feb. 11. “Good Morning America” anchor Michael Strahan and Starter president Carl Banks have created a MSX by Michael Strahan … Read more
Brookstone, the tech retailer and manufacturer owned by Bluestar Alliance, has brought San Francisco 49ers running back Christian McCaffrey on board to be the face of the brand over the next year. The three-time Pro Bowler and All-Pro athlete will be featured in digital, print, out-of-home advertising and in-person events through the fall of 2025. … Read more
POLO‘S NEWEST MATCH: The U.S. Polo Assn., the official brand of the United States Polo Association, aims to make an indelible impression with the launch of its premier edition of an annual digital magazine. Called Field x Fashion — presented by U.S. Polo Assn., the new online content highlights sport, fashion and influencer events and how they tie … Read more
