MILAN — Golden Goose is doubling down on its ties with sports by tapping four new athlete ambassadors, including its first female ones. Tennis star Jasmine Paolini and padel champion Marta Ortega are both joining the Italian luxury brand’s roster of ambassadors, alongside tennis player Zizou Bergs and padel athlete Juan Lebrón. “Jasmine, Zizou, Marta … Read more
Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past 50-plus years. Titled … Read more
The WNBA has continued to see momentum for women in sports this year like never before — and it’s just getting started. The Golden State Valkyries, who are entering the WNBA as the 13th team franchise for the sport, have unveiled their jersey for its first season in 2025. The jerseys feature the team’s global … Read more
Rhone has brought a new chief marketing officer on board. The Connecticut-based active and lifestyle brand has hired Bethany Evans, whose 15-year career includes The North Face and Southwest Airlines, to oversee marketing and creative efforts in an effort to increase brand awareness, enhance customer acquisition and retention, and advance the company’s Mental Fitness mission. … Read more
When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan. The collection, which will launch on Oct. 29, will include some … Read more
Luxury and fashion titan Bernard Arnault gave sports another big vote of confidence over the weekend, handing the Auld Mug to Emirates Team New Zealand on Saturday night as the Louis Vuitton 37th America’s Cup wound up two months of high-level yacht racing in Barcelona. At his side was Vuitton chairman and chief executive officer … Read more
SAIL AWAY: Amid the final races to decide the victor of the 37th America’s Cup, title partner Louis Vuitton has entered the America’s Cup Hall of Fame. At an awards ceremony in Barcelona on Monday, the luxury goods giant was awarded the prestigious Sir Richard Francis Sutton Medal, named after the Royal Yacht Squadron sailor … Read more
After making a substantial splash at the Olympics — its brand ambassador Léon Marchand scored four gold medals in the pool — Louis Vuitton is moving on to bigger waters as the title sponsor of sailing’s most prestigious race, the America’s Cup, which gets underway in earnest this week in Barcelona. “Our proximity to sports … Read more
Eastern Mountain Sports could get a reprieve from the retail graveyard despite a history of three bankruptcy filings. Most of the time, the third go-around in Chapter 11, the so-called Chapter 33, signals the death knell for retailers. That’s the case of EMS sibling Bob’s Stores, which is liquidating all units. Both banners are owned by … Read more
It’s a match made in Texas. The Dallas Cowboys have named Lucchese Bootmaker the official boot of the team as part of an extended partnership for the next five years. Under the terms of the deal, Lucchese will create a special Lucchese x Dallas Cowboys collection. For the past 13 years, Lucchese, which is based … Read more
