Hurdler Anna Cockrell Helps Nike Launch New Book on Women’s Sportswear

Hurdler Anna Cockrell Helps Nike Launch New Book on Women’s Sportswear

Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past 50-plus years. Titled … Read more

Rhone Names Bethany Evans Chief Marketing Officer

Rhone Names Bethany Evans Chief Marketing Officer

Rhone has brought a new chief marketing officer on board. The Connecticut-based active and lifestyle brand has hired Bethany Evans, whose 15-year career includes The North Face and Southwest Airlines, to oversee marketing and creative efforts in an effort to increase brand awareness, enhance customer acquisition and retention, and advance the company’s Mental Fitness mission. … Read more

Lululemon to Create Fan Apparel for the National Hockey League

Lululemon to Create Fan Apparel for the National Hockey League

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan. The collection, which will launch on Oct. 29, will include some … Read more

Bernard Arnault, Pietro Beccari Hand America’s Cup to New Zealand

Bernard Arnault, Pietro Beccari Hand America’s Cup to New Zealand

Luxury and fashion titan Bernard Arnault gave sports another big vote of confidence over the weekend, handing the Auld Mug to Emirates Team New Zealand on Saturday night as the Louis Vuitton 37th America’s Cup wound up two months of high-level yacht racing in Barcelona. At his side was Vuitton chairman and chief executive officer … Read more

Louis Vuitton Has Entered America’s Cup Hall of Fame

Louis Vuitton Has Entered America’s Cup Hall of Fame

SAIL AWAY: Amid the final races to decide the victor of the 37th America’s Cup, title partner Louis Vuitton has entered the America’s Cup Hall of Fame. At an awards ceremony in Barcelona on Monday, the luxury goods giant was awarded the prestigious Sir Richard Francis Sutton Medal, named after the Royal Yacht Squadron sailor … Read more

Louis Vuitton Sails Into Barcelona For High-Tech America’s Cup

Louis Vuitton Sails Into Barcelona For High-Tech America’s Cup

After making a substantial splash at the Olympics — its brand ambassador Léon Marchand scored four gold medals in the pool — Louis Vuitton is moving on to bigger waters as the title sponsor of sailing’s most prestigious race, the America’s Cup, which gets underway in earnest this week in Barcelona. “Our proximity to sports … Read more

Eastern Mountain Sports Secures $5 Million Stalking Horse Bid

Eastern Mountain Sports Secures  Million Stalking Horse Bid

Eastern Mountain Sports could get a reprieve from the retail graveyard despite a history of three bankruptcy filings. Most of the time, the third go-around in Chapter 11, the so-called Chapter 33, signals the death knell for retailers. That’s the case of EMS sibling Bob’s Stores, which is liquidating all units. Both banners are owned by … Read more

Lucchese Becomes Official Bootmaker for Dallas Cowboys Cheerleaders

Lucchese Becomes Official Bootmaker for Dallas Cowboys Cheerleaders

It’s a match made in Texas. The Dallas Cowboys have named Lucchese Bootmaker the official boot of the team as part of an extended partnership for the next five years. Under the terms of the deal, Lucchese will create a special Lucchese x Dallas Cowboys collection. For the past 13 years, Lucchese, which is based … Read more

Selfridges Erects a Grecian Column Outside Its London Store

Selfridges Erects a Grecian Column Outside Its London Store

LONDON — It seems everyone is getting in the spirit of sports ahead of the 2024 Paris Olympics, even Selfridges. The luxury department store has erected a 40-foot Grecian-inspired climbing column just outside its London store for six weeks. The GorpGirls, a female collective that champions women in the outdoors, were the first to climb … Read more