In a banner year for women’s professional sports, athletes who dominate their game are reaping the financial benefits. The WNBA is a leading example. Last month, it wrapped up a historic season that notched all-time viewership and attendance records while racking up brand deals and corporate sponsorships for its players along the way. On Sunday, … Read more
Being an Olympic athlete in the U.S. is not just arduous physically but often financially as well. In fact, 26.5% of high-performance American athletes earn less than $15,000 a year, according to a recent report “Passing the Torch” by the Commission on the State of the U.S. Olympics & Paralympics, and another 10% earn between … Read more
The players know it and are embracing it. Indiana Fever guard Caitlin Clark during the WNBA All-Star weekend. “Honestly, it’s fun,” the star rookie says of putting together fashionable looks for pregame walks and other occasions. Photo: Mark J. Rebilas-USA Today Sports Clark’s look was a far cry from her pregame attire when she starred … Read more
Alibaba Group Holding’s international e-commerce platform AliExpress is betting on a European market breakthrough by sponsoring this year’s European Football Championship, or Euro 2024, a move that comes after its rival Temu cracked the US market through ads that ran in the Super Bowl. AliExpress is the first exclusive e-commerce platform partner for the national … Read more
Chinese e-commerce giant JD.com has inked a partnership deal with the 2024 Spring Festival Gala, aired by state broadcaster China Central Television (CCTV), to give away gifts and “ digital red packets”, as domestic tech companies continue to leverage the show’s popularity to attract users. JD.com will be the “exclusive interactive partner” of this year’s … Read more
