sponsorship

Alibaba’s AliExpress eyes European success with Euro2024 football sponsorship, after rival Temu cracked US market with Super Bowl ads

by

Alibaba Group Holding’s international e-commerce platform AliExpress is betting on a European market breakthrough by sponsoring this year’s European Football Championship, or Euro 2024, a move that comes after its rival Temu cracked the US market through ads that ran in the Super Bowl. AliExpress is the first exclusive e-commerce platform partner for the national … Read more

Chinese e-commerce giant JD.com bets big on Lunar New Year gala amid heated competition

by

Chinese e-commerce giant JD.com has inked a partnership deal with the 2024 Spring Festival Gala, aired by state broadcaster China Central Television (CCTV), to give away gifts and “ digital red packets”, as domestic tech companies continue to leverage the show’s popularity to attract users. JD.com will be the “exclusive interactive partner” of this year’s … Read more