How Chinese distillers are adapting baijiu to attract more Western drinkers
Makers of the Chinese spirit baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles and London. While sales in China are still rising, top baijiu makers such as Kweichow Moutai face far slower growth than in the past as younger consumers increasingly … Read more
