France dreamed of €800M Saudi pledge to fund cultural projects. It ended up being a mirage. – POLITICO
French diplomats saw the agreement as win-win: a way to extend the country’s soft power through cultural diplomacy while also opening up possible new revenue streams for French businesses. They pointed to the Louvre Abu Dhabi as an example, a museum for which the Emiratis paid €400 million for the rights to use the Louvre … Read more