Why South Korea’s Venice Biennale 2024 pavilion smells like its cities: meet artist and Loewe model Koo Jeong-a

For the project, the artist collaborated with Korean fragrance brand Nonfiction. Together, they translated and categorised Koo’s research into 17 distinct scent experiences, as well as a commercial scent that will soon be available for purchase. An installation view of Odorama Cities at the Venice Biennale. Photo: Mark Blower In populating the physical space with … Read more