David Beckham and Authentic Brands Group Talk About Their Partnership
Authentic Brands Group has about 75 names in its stable of well-known labels that range from Juicy Couture and Brooks Brothers to Marilyn Monroe and Elvis Presley. But the David Beckham brand deal, representing one of today’s most famous soccer stars, probably took the longest to negotiate. “About 10 years ago, David sat down with … Read more
