H&M Teams With Shanghai Fashion Week to Launch Chinese Designer Collab

TURNING PAGES: Swedish fast-fashion giant H&M is ready to engage with China’s local creative community once again, announcing an in-depth partnership with Shanghai Fashion Week last week. As part of the deal, the brand will release a collaboration collection with a Chinese fashion designer under the support of Shanghai Fashion Week this fall. During the … Read more

Buyers Praise New Chinese Style, Quiet Luxury at Shanghai Fashion Week

SHANGHAI — For fall 2024, buyers attending Shanghai Fashion Week are aiming to battle the slowing market by focusing on brands that have a strong sense of identity. Many praised Samuel Gui Yang‘s singular focus on blending Scandinavian simplicity with New Chinese Style sensibility. “Samuel has consistently explored the fusion of Eastern and Western female … Read more

Top 10 Brands to See at Shanghai Fashion Week

SHANGHAI — The fall 2024 edition of Shanghai Fashion Week concluded Monday evening as the Guangzhou-based label Mithworld presented its new collection at the official venue at Xintiandi. Despite a slew of global brands such as Loewe, Hermès, Supreme, Peter Do, and Courrèges doing things around the same time as Shanghai Fashion Week, many in … Read more

Statement Bags, and Big Smiles

Despite China‘s challenging economic outlook, attendees at the fall 2024 edition of Shanghai Fashion Week continued to display plenty of personal style. As captured by WWD’s photographer Su Shan Leong, most adhered to the quiet luxury trend, donning statement trenches and wool coats in monotone shades, while others tapped into niche fashion trends like Y2K, … Read more

How Samuel Gui Yang Become the Face of New Chinese Style Movement

LONDON — If you’d told Samuel Gui Yang a decade ago that he would become one of the leading faces of the New Chinese Style movement with his nine-year-old label, he’d have been reluctant. In the eyes of the London- and Shanghai-based designer, the intent behind his brand was never to follow a particular trend, … Read more

Madame Lv to Launch Shanghai Fashion Designer Association

For Shanghai Fashion Week‘s doyenne Lv Xiaolei, retirement means she will finally have time to activate the white space between each edition of Shanghai Fashion Week. Lv, known universally as “Madame Lv,” is the secretary-general of Shanghai Fashion Week, and for the past 10-plus years has been responsible for repositioning Shanghai Fashion Week to become … Read more

Shanghai Fashion Week Fall 2024 Lineup Reveal

LONDON — The fall 2024 edition of Shanghai Fashion Week, the eight-day national fashion trade event encompassing runway shows, trade shows, panel discussions, and dinner parties is set to start on March 25, going head-to-head with Art Basel Hong Kong, slated March 27 to 30. Local fashion heavyweights Le Fame and Mithworld — the younger … Read more