MILAN — Gucci on Friday is unveiling its spring 2025 campaign, dubbed “Where Light Finds Us.” Photographed by Canadian filmmaker and actor Xavier Dolan, the campaign is fronted by Yara Shahidi and George MacKay. Creative director Sabato De Sarno said the campaign “is a celebration of humanity in its most vivid and tender forms.” Working … Read more
Since his debut last year Sabato De Sarno has faced criticism. The sleek, clean aesthetic he has anchored his vision for Gucci on has been knocked for its simplicity, accused of prompting occasional yawns among a fashion and social media audience that’s always chasing the next adrenaline rush. But De Sarno has stayed true to … Read more
LONDON — American photographer Nan Goldin is a deep thinker and extremely selective about what she puts her name to. This fall she shot Gucci’s “We Will Always Have London” campaign featuring Debbie Harry and Kelsey Lu that scooped up a special recognition at the Fashion Awards on Monday night and now she’s putting six … Read more
A SECOND HOME: It seems as though London has become a second home for Gucci. The Italian luxury brand is supporting Tate Modern’s “Electric Dreams: Art and Technology Before the Internet” exhibition, which runs from Nov. 28 to June 1. The showcase traces technology from the ‘50s until the dawn of the internet age and … Read more
Gucci creative director Sabato De Sarno used the red carpet as his runway Saturday night at the LACMA Art+Film Gala in Los Angeles, debuting his second eveningwear collection at the fundraiser attended by Kim Kardashian, Troye Sivan, Andrew Garfield, Chloë Sevigny and Anna Wintour, among others, with a performance by Charli XCX. Featuring 12 looks … Read more
BACK HOME: Gucci’s creative director Sabato De Sarno is paying tribute to Florence, the city where the brand was founded in 1921, with his decision to present the cruise 2026 collection there on May 15. The event will be titled “Gucci Firenze.” The exact location in the Italian city will be announced at a later date. … Read more
EDINBURGH – Tweed, enchanting castles, tartan and Mary, Queen of Scots have lived for decades on the mood boards of luxury brands and designers. Now they’re taking their love of the culture to a new level, and opening flagships in the Scottish capital. Multrees Walk in Edinburgh, a square in the New Town, is starting … Read more
MILAN — Gucci has named South Korean singer and songwriter Kim Seok-jin, best known as Jin, from the popular BTS group as its latest global brand ambassador. Jin, who was an Olympic torchbearer for South Korea at the 2024 Paris Olympics last month, at 31, is the eldest member of the hit K-pop group and … Read more
MILAN — The opening of Gucci’s first boutique in Japan coincided with the 1964 Tokyo Olympics. Fast-forward 60 years and as the 2024 edition of the international multisports event will be taking place in Paris, Gucci on Aug. 2 will unveil an exhibition to mark the brand’s six decades in Japan, among other initiatives. A … Read more
Gucci is adding another name to its list of stars appointed as brand ambassadors. On Monday, the Kering-owned luxury label revealed it has named actor Zhang Linghe its latest brand ambassadors. After making his acting debut in a leading role in 2020 with the TV series “Maiden Holmes” and “Sparkle Love,” he has gained widespread … Read more
