Momofuku

David Chang’s Momofuku backs down in chilli crunch trademark row after backlash

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David Chang’s Momofuku backs down in chilli crunch trademark row after backlash

Momofuku, a food and restaurant brand started by food mogul David Chang, said it will not defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term. Momofuku started selling its Chili Crunch product in 2020, a crunchy spicy oil with dried peppers … Read more

‘Felt like a punch in the gut’: Asian chilli crunch makers hit back at Momofuku’s trademark application

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‘Felt like a punch in the gut’: Asian chilli crunch makers hit back at Momofuku’s trademark application

Homiah Foods, a New York-based brand founded by Michelle Tew, was one of the producers sent a cease-and-desist letter by Momofuku’s legal team, demanding that she stop using the term to market her Homiah’s Sambal Chili Crunch. Michelle Tew of Homiah Foods holds a jar of her chilli crisp (above, right). She says hers is … Read more