Apple’s new iPad Pro is powered by AI-focused M4 chip in first revamp since 2022

Apple’s new iPad Pro is powered by AI-focused M4 chip in first revamp since 2022

Apple unveiled a new artificial intelligence-focused iPad Pro and a larger iPad Air, aiming to reinvigorate a tablet line-up that has languished over the past two years. At an online launch event Tuesday dubbed “Let Loose”, the company introduced the first redesigned version of the iPad Pro since 2018. The new model is thinner, includes … Read more

Apple gets crushing backlash to its ‘gross’ iPad ad from celebrities and artists

Apple gets crushing backlash to its ‘gross’ iPad ad from celebrities and artists

From its pop-art iPod commercials to its celebrity-led Mac vs. PC campaign, Apple hasn’t had many marketing missteps to its name. But a controversial ad for the company’s latest iPad model has critics railing against the tech giant for what they say is a slight against artists and the creative community — a demographic once drawn to … Read more