Hugh-Grant

Apple apologises for iPad Pro ad, scraps plan to air it on TV

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Apple issued a rare apology for an advertisement touting its latest iPad Pro that upset many creatives and other customers. The company also said it will not air the ad on television as planned. The ad, which depicted musical instruments, TVs, paint cans and other creative tools being crushed into an iPad, was widely ridiculed … Read more

Apple gets crushing backlash to its ‘gross’ iPad ad from celebrities and artists

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From its pop-art iPod commercials to its celebrity-led Mac vs. PC campaign, Apple hasn’t had many marketing missteps to its name. But a controversial ad for the company’s latest iPad model has critics railing against the tech giant for what they say is a slight against artists and the creative community — a demographic once drawn to … Read more