INDIA CALLING: Dior has named actress Sonam Kapoor a brand ambassador, reflecting the luxury label’s ambitions in the rapidly growing Indian market. The Bollywood star, who has 35 million followers on Instagram, will represent the collections created by Maria Grazia Chiuri, creative director of womenswear at Dior, WWD has learned exclusively. “A multitalented personality, the … Read more
TikTok nearly trumped Instagram during the most recent Paris Fashion Week, with placements garnering on average 7 percent more media impact value, or MIV, according to Launchmetrics. “For brands specifically, although Instagram remains the dominant platform for owned media content, TikTok proved to be the most value-efficient platform,” the data and insights firm said it … Read more
PARIS — The spring 2025 men’s shows in the French capital generated $278.3 million in media impact value — up 70 percent versus spring 2024 — and 84 percent of it was generated within 48 hours of the event, according to data released Friday by insights firm Launchmetrics. Meanwhile, haute couture week increased 3 percent … Read more
Paris Fashion Week is going from strength to strength in the run-up to the Olympic Games. The fall ready-to-wear shows in the French capital generated $425.5 million in media impact value (MIV) as Asian celebrities continued to drive conversation around leading brands, according to a report released Thursday by data research and insights company Launchmetrics. … Read more
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