Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, people just give up, and these entrenched … Read more
Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging. Think of marketing and advertising activities a … Read more
It has become standard practice to set New Year’s resolutions in our personal lives, but what about professionally? As we welcome in the new year, it’s the perfect time for CEOs to reflect and make changes that will inspire our organizations, create a positive culture, and set us up for financial success and growth. Here are … Read more
Over the past three years, employee programs have boomed as leaders vastly expanded their health and well-being benefits. Yet while employers have spent nearly 20% more on their employees since 2020 according to year-over-year employment and wage calculations from the U.S. Bureau of Labor Statistics, employees still report that they are not receiving the support … Read more
Over the past few years, there have been clear signs of progress in women’s sports. You can see it in record franchise values in basketball and soccer, across the WNBA and NWSL, and with the 9.9 million fans who tuned in to the women’s NCAA basketball Final Four. And you can see it in brands … Read more
