As the current economic landscape remains uncertain amid high interest rates and the high cost of living, some consumers are anxious during tax season, while others are hoping to receive refunds. In a recent report, Credit Karma published survey results looking at this year’s tax filing season. The survey conducted by Qualtrics on behalf of … Read more
Who would have thought that the most talked about accessory in 2024 would emerge as a branded water tumbler? But for the youth of America, these candy-colored tumblers are about more than just hydration, representing instead a status symbol for the cool kids of the next generation. And while escalated in recent months, reusable water … Read more
As American consumers continue to worry about the economy and its unstable state of turmoil, new trends in consumer behavior in spending habits have emerged. Doom spending, or the act of spending money despite economic and political concerns, and “soft saving,” a flexible approach to saving money that prioritizes mental health and personal well-being are … Read more
Momo Productions | Digitalvision | Getty Images Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers. One-third, 32%, of Gen Z consumers shop online at least once a day, according to data from marketing firm Tinuiti. Yet, 80% of Gen Z drivers prefer to buy a … Read more
With the ongoing housing crisis (among other financial anxieties) causing Americans great economic stress, many say they believe it is more beneficial to focus on owning a business than owning a house. In Intuit QuickBooks’ recently released a report titled “Entrepreneurship in 2024 Report,” which examined SMB and entrepreneurial trends for 2024 with a survey … Read more
Amid the rising costs of many everyday items, consumers rethought their spending habits and priorities when it comes to this year’s holiday shopping. The U.S. Bureau of Labor Statistics report titled “Consumer Price Index Summary” found that consumer spending on groceries has increased by 2 percent, the cost of shelter has increased by nearly 7 … Read more
