Generation Y

Millennials to become richest generation in history

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Soaring rents, rising inflation and student debt are among some of the reasons millennials have struggled to purchase their own homes or build up their savings.  Catherine Falls Commercial | Moment | Getty Images A gigantic wealth transfer over roughly the next decade will likely make millennials “the richest generation in history,” according to a … Read more

Why Gen Z doesn’t want to buy a car online

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Momo Productions | Digitalvision | Getty Images Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers. One-third, 32%, of Gen Z consumers shop online at least once a day, according to data from marketing firm Tinuiti. Yet, 80% of Gen Z drivers prefer to buy a … Read more