Gen Z and Millennials Show Less Support for Gender Equality vs. Boomers, Study

A new King’s Cross College London study, which surveyed almost 20,000 people across 31 countries, exposed Gen Z’s “woke” culture on gender equality as being less progressive than initially thought. The study questioned adults, both male and female, who have access to the internet and were between the ages of 18 and 74. While the … Read more

Baby-boomer empty nesters now own twice as many large homes as millennials with kids are edged out

Owning a home with three or more bedrooms is a lot more difficult for young families these days than it used to be. Baby boomers with no kids at home now own twice the share of large homes than millennials with children, which is a significant shift from just 10 years prior, according to data … Read more

Why Gen Z doesn’t want to buy a car online

Momo Productions | Digitalvision | Getty Images Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers. One-third, 32%, of Gen Z consumers shop online at least once a day, according to data from marketing firm Tinuiti. Yet, 80% of Gen Z drivers prefer to buy a … Read more