Vibes & Sustainability Drive Choices

Vibes & Sustainability Drive Choices

As the year comes to a close, restaurants have continued to be a major place for consumers to spend time — especially with the mass decline of “third places,” a place for people that encourages social interaction and public relaxation outside of the home (“first place”) and work (“second place”) through shared activities and shared … Read more

Gen Z Leads with Intentional Travels

Gen Z Leads with Intentional Travels

2024 was the year travel made a full recovery — this comes after a 75 percent decline in travel in 2020 with the global pandemic, according to a McKinsey report from May 2024. Domestic travel is expected to also grow 3 percent annually and travel spending represented 9 percent of this year’s global GDP. In … Read more

TikTok Shop Partners With Venmo For Black Friday and Cyber Monday

TikTok Shop Partners With Venmo For Black Friday and Cyber Monday

At a panel and brand event in New York last week, TikTok Shop announced ahead of Black Friday and Cyber Monday its partnership with Venmo. With the announcement, on TikTok Shop U.S. customers who purchase for the first time from Nov. 30 to Dec. 2 can receive 25 percent off when they spend $45 — … Read more

Gen Z Is Craving Connection and In-person Experiences

Gen Z Is Craving Connection and In-person Experiences

In Spotify’s latest report titled “Culture Next,” the music streaming giant looks at Gen Z through the context of “music, podcasts, playlists and fandoms that form the soundtrack of their lives,” and found the latest consumer behavior trends from Generation Z. The survey surveyed 7,700 participants in the Gen Z segment (aged 15 to 24) … Read more

Vietnam’s coffee entrepreneurs open stylish cafes to serve Generation Z

Vietnam’s coffee entrepreneurs open stylish cafes to serve Generation Z

Ditching a lucrative career in finance, Vu Dinh Tu opened a coffee shop without telling his parents and joined a wave of young Vietnamese entrepreneurs using espressos to challenge family expectations around work. Traditionally taken black, sometimes with condensed milk, or even egg, coffee has long been an integral part of Vietnamese culture. But starting … Read more

Inside one of the first all-female hacker houses in San Francisco

Inside one of the first all-female hacker houses in San Francisco

For Molly Cantillon, living in a hacker house wasn’t just a dream, but a necessity. “I had lived in a few hacker houses before and wanted to replicate that energy,” said Cantillon, 20, co-founder of HackHer House and founder of the startup NOX. “A place where really energetic, hardcore people came together to solve problems. … Read more

Gen Z Is Fighting Overconsumption on Social Media

Gen Z Is Fighting Overconsumption on Social Media

Many Gen Z and Millennial consumers have said that in the face of a fight against overconsumption, social media advertising is “giving them the ick.” In a recent survey conducted by The Harris Poll on behalf of Credit Karma, researchers asked American consumers about their sentiment toward shopping across social media platforms. While many consumers … Read more

Gen Z Is Relying on Money from Family, High Living Costs to Blame

Gen Z Is Relying on Money from Family, High Living Costs to Blame

A new study by Bank of America titled “Better Money Habits 2024 Gen Z Report,” examines the financial attitudes and consumer behaviors of Generation Z adults. The report surveyed more than 1,000 U.S. adults aged 18 to 27, with more than 250 people identifying as Black/African Americans, more than 250 people identifying as Hispanic/Latino and … Read more

Why consumers are spending so much this summer

Why consumers are spending so much this summer

Taylor Swift fans queue outside Murrayfield Stadium in Edinburgh, Scotland, on June 6, 2024. Her fans, known as Swifties, had made the superstar $200 million in Eras merchandise sales as of November 2023. Jeff J Mitchell | Getty Images News | Getty Images The price of ‘funflation’ Some ticket prices have surged in recent months, … Read more

Are You Giving Gen Z What They Want From Their Employers?

Are You Giving Gen Z What They Want From Their Employers?

Opinions expressed by Entrepreneur contributors are their own. More than 2.4 million college graduates are poised to enter the workforce this year, but many report feeling woefully unprepared. Here’s what employers can do about it. According to a recent survey of more than 2,000 U.S. workers conducted by my company, nearly two-thirds of Gen Z … Read more