At a panel and brand event in New York last week, TikTok Shop announced ahead of Black Friday and Cyber Monday its partnership with Venmo. With the announcement, on TikTok Shop U.S. customers who purchase for the first time from Nov. 30 to Dec. 2 can receive 25 percent off when they spend $45 — … Read more
In Spotify’s latest report titled “Culture Next,” the music streaming giant looks at Gen Z through the context of “music, podcasts, playlists and fandoms that form the soundtrack of their lives,” and found the latest consumer behavior trends from Generation Z. The survey surveyed 7,700 participants in the Gen Z segment (aged 15 to 24) … Read more
Ditching a lucrative career in finance, Vu Dinh Tu opened a coffee shop without telling his parents and joined a wave of young Vietnamese entrepreneurs using espressos to challenge family expectations around work. Traditionally taken black, sometimes with condensed milk, or even egg, coffee has long been an integral part of Vietnamese culture. But starting … Read more
For Molly Cantillon, living in a hacker house wasn’t just a dream, but a necessity. “I had lived in a few hacker houses before and wanted to replicate that energy,” said Cantillon, 20, co-founder of HackHer House and founder of the startup NOX. “A place where really energetic, hardcore people came together to solve problems. … Read more
Many Gen Z and Millennial consumers have said that in the face of a fight against overconsumption, social media advertising is “giving them the ick.” In a recent survey conducted by The Harris Poll on behalf of Credit Karma, researchers asked American consumers about their sentiment toward shopping across social media platforms. While many consumers … Read more
A new study by Bank of America titled “Better Money Habits 2024 Gen Z Report,” examines the financial attitudes and consumer behaviors of Generation Z adults. The report surveyed more than 1,000 U.S. adults aged 18 to 27, with more than 250 people identifying as Black/African Americans, more than 250 people identifying as Hispanic/Latino and … Read more
Taylor Swift fans queue outside Murrayfield Stadium in Edinburgh, Scotland, on June 6, 2024. Her fans, known as Swifties, had made the superstar $200 million in Eras merchandise sales as of November 2023. Jeff J Mitchell | Getty Images News | Getty Images The price of ‘funflation’ Some ticket prices have surged in recent months, … Read more
Opinions expressed by Entrepreneur contributors are their own. More than 2.4 million college graduates are poised to enter the workforce this year, but many report feeling woefully unprepared. Here’s what employers can do about it. According to a recent survey of more than 2,000 U.S. workers conducted by my company, nearly two-thirds of Gen Z … Read more
Move over family travelers. Gen Zs are set to make the biggest splash this summer, with surveys showing they are upping their vacation plans and spending more than older travelers. No longer satisfied with road trips to their parents’ homes, Gens Z are planning international trips at higher rates than other generations, according to a … Read more
A recent study by Splitit, the only white-label card-based installment platform using consumer credit, in partnership with Pymnts looked at how consumers use the buy now, pay later payment plans and how the model has changed consumer behavior over the last six months. The report titled “Redefining Retail: Consumer Finance Trends Driving the Evolution of Installment Plans,” surveyed more … Read more
